Brand & Identity
The full visual identity behind Meaghan Malone's curriculum work — a navy, magenta, and gold palette paired with typography and design patterns that make educational materials feel as polished as they are purposeful. This brand system proves that teacher-created resources can look like they belong on a shelf next to the big publishers.
When I started creating curriculum and classroom resources, I didn't think much about branding. I was a teacher making things for my students — why would I need a logo? But as the work grew and I started sharing materials more broadly, the inconsistency became a problem. Every document looked slightly different. There was no visual thread connecting a lesson plan to a student handout to a slide deck. If I wanted people to trust the quality of the work, the work needed to look like it came from one coherent mind — not a random collection of fonts I'd found on Google.
I developed the foxfire.classroom brand system with a palette of navy, magenta, and gold — colors that feel both professional and warm, serious without being cold. The typography pairs structure with personality, and the design patterns I created (consistent headers, icon systems, layout grids) gave every document a recognizable visual identity.
The system included templates for lesson plans, student materials, slide decks, and digital tools — all built on the same design grid with the same typographic hierarchy. I treated it the way a design studio would treat a client rebrand: mood boards, style tiles, component libraries, the whole process. Because teacher-created resources deserve that level of care.
When I rebranded under my own name — Meaghan Malone — I carried forward the design principles while evolving the visual identity. The new system is cleaner, more personal, and better suited to the portfolio and consulting work I'm building now.
The brand system transformed how my work was perceived. Materials went from looking "teacher-made" (and I say that with love) to looking publisher-quality — without losing the warmth and personality that made them mine. It proved something I believe deeply: that design isn't decoration. It's communication. And teachers deserve tools that communicate respect for their craft.
