Brand & Identity
This very website — designed and built as a case study in what happens when a teacher decides to take her design skills public. From wireframes to Webflow, every detail is intentional: the color palette, the type pairings, the way the page feels like a conversation. It's a portfolio that practices what it preaches.
I needed a portfolio, but every template I found felt wrong. They were either too corporate (I'm not a UX designer at a startup) or too generic (I'm not just a list of projects). I wanted a site that felt like a conversation — warm and specific and a little bit opinionated, the way I actually talk about my work. And I wanted it to demonstrate the same design thinking I bring to curriculum: that every detail should be intentional, every choice should serve the user, and the whole thing should feel like someone actually cared.
I designed and built this site in Webflow, treating it as a case study in teacher-as-designer thinking. The information architecture mirrors how I think about curriculum: start with the big picture (the home page), give people clear paths to go deeper (the work and field notes sections), and make sure every page rewards the visit.
The visual design uses a warm, cream-based palette with intentional typography pairings — DM Serif Display for personality, Lato for clarity, Outfit for wayfinding. The color accents (coral, teal, navy) aren't decorative — they're functional, creating a visual hierarchy that guides attention without demanding it. I wrote every word of copy myself, because voice matters as much as visuals when you're trying to communicate who you are.
The site is the thing and the proof of the thing simultaneously. It demonstrates design thinking, curriculum architecture, brand identity, and content strategy — all the skills I bring to my work — by actually using them. It's a portfolio that practices what it preaches, and I built it from wireframes to launch because I believe that if you're going to talk about intentional design, you'd better be willing to do it yourself.
